About Us

Sorta Kinda Enterprises, LLC is a New York based fashion company that was founded in 1998 by Wilbur Pack, Jr. It was his vision to create designs for phenomenal women from all walks of life. In 2004, Serosh Shahid joined the company bringing his analytical expertise to the day-to-day operations. And in 2007, Ashanti Appassionata joined the ranks as the Communications & Marketing Director taking on the role of Diva-at-Large as well. Acting as the designer's muse, wearability of original designs & concepts are first evaluated on Ashanti before being offered to the public.

Wilbur Pack, Jr. stands by his commitment to provide smart wardrobe options for every woman. From SK Wilbur, the multi-functional, affordable and colorific young contemporary sportswear line, to his latest endeavor, a lifestyle collection of fashionable items for the plus-size woman that was introduced for spring 2011, it is clear that Pack is a man with a mission. Bold, classic, and modern, his design aesthetic reflects the complexity of the quintessential independent woman – soft and beautiful with a strong silhouette.

Pack’s work has received numerous accolades. He was chosen by Supima Cotton as one of the select participants in their 2008 Runway Challenge and received much fanfare for his contributed piece, an elegantly constructed denim evening gown. The designer counts R&B music legend Patti LaBelle and actress/entertainer Lonette McKee as clients. During the course of the company's existence, the designer's work has been featured in several publications including JET magazine and Women's Wear Daily. His work has also been profiled in stories online at bluefly.com and essence.com, as well as several plus size fashion blogs. Pack was a featured competitor on the fashion design reality series 24 Hour Catwalk airing on Lifetime.

A true believer in giving back, Pack is the founder of the Ashanti Project which embraces and empowers teens of color interested in the fashion world. He has also supported the MacDella Cooper Foundation which aims to build a boarding school for orphaned children in Liberia by raffling off one of his coveted pieces. Pack studied business management at Baruch College and sharpened his fashion acumen at the Fashion Institute of Technology. He has also apprenticed with Cynthia Rowley and Ralph Rucci.